Creating iOS apps begins with clarity about the audience, the app’s purpose, and the problem the initial release must solve. A thorough discovery phase helps define the MVP scope, select an appropriate architecture, and avoid features that look good on paper but don't enhance real use.

After the foundation is in place, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS versions. Consistent navigation, robust state management, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth after launching on the App Store.